New Balance
New Balance
New Balance is an American footwear manufacturer and specializes in sports wear and accessories. The company has its origin in 1906 and it was founded as a company manufacturing accessories to improve shoe fitting.
New Balance Athletic Shoes is a sportswear manufacturing company and has its expertise in the products it manufactures. William J. Riley founded the company in 1906 under the name of New Balance Arch Support Ltd and the primary business operations were to design accessories and manufacture arch supports that would help in improving shoe fitting. The company went through a host of changes including ownership change from 1906 to 1961, when it first manufactured its Running shoe and sold in the market.
Quality Makes It Popular
The quality and craftsmanship in designing and developing high end running shoes led New Balance to develop reputation in the market and attract customers. The Unique Selling Proposition by New Balance is its way of labeling and naming hoes which is done by assigning digits like 2, 3 or 4 instead of names.
The products range for New Balance range from Sports Shoes, Trainers, Kids Shoes and apparels for men and women.
Product Range
The range of product is wide that is manufactured by New Balance. The range includes:
1. Running Shoes for Men and Women.
2. Walking Shoes for Men Women.
3. Cross Training Shoes for Men and Women.
4. Sports Bras for Women.
5. Tennis Shoes for Men and Women.
6. Retro Shoes for Men and Women.
7. Casual Apparels for Men and Women.
8. Casual Shoes for Men and Women.
9. Kinds and Infants Shoes and Footwear.
10. Outdoor Apparels and Accessories for Men and Women.
The brands for the above mentioned products include Dunham, PF Flyers and Brine. The research team at New Balance continuously works to improve the technology and methods of production for delivering quality products which last forever.
Market Presence
New Balance is one of the few companies having manufacturing facilities at U.S. and U.K. which helps it to capture American and European markets. The company has it's headquarter at Boston and has presence in more than 120 countries with 2800 associates worldwide. No doubt, New Balance has come to become the fourth largest manufacturer of sports shoes in the world.